Lease a MUD jeans
Facts
LEASE A JEANS FOR €7,50 A MONTH
you don't have to own something to enjoy it
FASHION IS THE SECOND LARGEST INDUSTRY FOR WATER CONSUMPTION, SUSTAINABILITY IS CRUCIAL
The global production of all textile fibers consumes 1 trillion gallons of water.
a different washing technique can make a difference
Together with our partner Yousstex in Tunisia we focus on the use of Laser technique and Ozone, which both dramatically reduce the impact on the environment in jeans manufacturing.
what are the benefits of the circular economy?
The Ellen MacArthur Foundation, sees the potential for 100,000 new jobs globally within five years of a shift to the circular economy, with jobs opening up in the areas of remanufacturing and recycling. Customers only pay for the service they use and often receive a better service as the manufacturer has a greater interest in providing a product that lasts. In the circular economy, products are designed to be made again. We create products that are highly efficient and durable.
How it all began – the story about MUD Jeans
As a 23 year old Bert van Son, CEO of MUD Jeans moved to China to work in the textile industry. His 30 years experience in the fashion industry made him see the impact fast fashion has on the environment and its factory workers and made him believe that there is an alternative way.In 2013 he introduced ‘Lease A MUD Jeans allows customers to shop guilt free and do good for the environment, while looking fashionable and modern. Therefore the company won several awards, such as the Sustainability Leadership Award and the Peta Vegan Awards.
how it works
What if we all clean up our own mess? This simple idea is the start of the MUD way of thinking. This is the circular economy.
Why own your jeans? With Lease A Jeans you always wear new, up-to-date jeans without owning them. Just wear them and after a year, or when the jeans are completely worn out, you can send them to us. You can switch to a new pair. We recycle the old ones
WHATABOUTERY 6: BERT VAN SON, CEO MUD JEANS
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