©

Whataboutery 03: questions from the audience

questions from the audience

For this third intervention 'Transition', State of Fashion and guest-editor Warehouse | A place for Clothes in Context organized the online streaming event Whataboutery 03: 'Fashion against Capitalism'. Hundreds of guests from all over the world joined the discussion and asked many great questions. We decided to collect the questions from the audience and ask our experts to answer the questions and continue the important discussion.

From Scatha G / @missvelvetcream:
Could you share strategies or ideas on how to break away from the problem of “fashion” using modes of capitalism against the independents?
Using that term as umbrella for all new or alternative practices in “fashion”.

Answer from Aïcha Abbadi

Question

From Edith Lázár:
Coming from a second-hand clothing culture, I’m curious how do we move forward with designing with people,
without falling into the same trap of up-cycling that turned out an everyday practice of mending clothing into expensive products?

Answer from Aïcha Abbadi

Question

From Illya Szilak:
Chinouk Also, interested in the concept of escaping algorithms. Emojis on social media are a way of allowing the complexities of human emotion and making them readable to computers in a way that can translate into ad targeting. How might the poetic language of fakes and also a focus on texture/touch quality of clothing be working to subvert this? Tactility is the golden ring for digital. The swipe and gesture of smart phones is part of this, but it is obviously an anemic version of touch.

Answer Chinouk Filique de Miranda

In terms of algorithmic governance within the online fashion sphere — everything will turn into targeting. I think the implication of fakes and approaching them from a poetic perspective will bring out an interesting response, I’ve personally haven’t experimented with that too much, but it will definitely subvert the standardised outcome. In order to subvert the outcome you would normally get in terms of targeting, you would need to change your ‘digital behaviour’, so that the scope of the algorithms broaden. By using these ‘poetical fakes’ so to speak, you change the categorization of your online personality, and simultaneously confuse the targeting tool.

question

How about digital literacy? How do you define it? Is it being able to make a garment in clo3d or being able to map out/be aware of algorithmic gaze? Also curious what SL thinks of it.

Answer Chinouk Filique de Miranda

I define digital literacy as the ability to read your online environment the same way one is able to read a book. By learning what an alphabet is along with words, paragraphs and punctuation marks, you’re able to navigate the building blocks that build a story. Being able to deconstruct the digital environment and knowledge regarding the workings of the individual attributes (algorithms, dynamic marketing, digital semiotics, etc), enables you to ‘read’ the online construct.

Discover more

Do you want to learn more about the experts or read their longreads? We introduce you to all three practitioners on our 'Transition' page where you can also find all the parts of the multilogue.

You can meet all three practitioners on the page 'co-authors longread 03'.

Aïcha Abbadi wrote the second part of the longread 03: 'From Fashion Industry to Fashion Culture'.
Chinouk Filique de Miranda wrote the third part of the longread 03: 'Online fashion and the illusive act of identity creation'.

None

Whataboutery 03: questions from the audience