Imagine you're a weaver or leather worker in Guatemala. You work intensely on a product - let's say a bag featuring textiles unique to your heritage - and sell it to an American tourist for $ 35. It's worth a good deal more, you think, but Americans are making a hard bargain and considering that 65% of your nation lives below the poverty line, it's always better than nothing. You make the sale.

A few months later, you stumble across the bag you made selling online for almost $ 300 on an American website that claims to be beneficial to artisans like yourself. The website may feature a picture of yourself that you have never given the visiting tourist permission to take or use, or it may feature a picture of a weaver you have never met from another village.

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