Bruno Pieters is a fashion designer highly regarded for his avant-garde creations and sharp tailoring. Pieters is trained at the Royal Academy of Fine Arts in Antwerp, Belgium, graduating with a BA in Fashion Design in 1999. Since then he developed his craft working with designers including Martin Margiela and Christian Lacroix, and later on as the Creative Director for the avant-garde line Hugo by Hugo Boss. During these years he also focused on further developing his own collections and brand.
In 2010, however, he announced both his departure from Hugo Boss and the retirement of his own label. Pieters travelled through India for two years, which had a radical affect on his outlook on life. He became increasingly concerned for the environment, animal welfare, and children’s causes.
In January 2012, he returned to make a new statement in the fashion world with his new company, Honest By - the world's first 100% transparent company and pioneer in price transparency.