Ecoalf was founded in 2009 by Spanish designer Javier Goyeneche. He started the brand out of his frustration on the excessive use of the world’s natural resources and the amount of waste produced by industrialised countries. Ecoalf is a brand that integrates breakthrough technology to create clothing and accessories made entirely from recycled materials, with the same quality, design and technical properties as the best non-recycled products. Since 2015, Ecoalf has launched Upcycling the Oceans Spain and Upcycling the Oceans Thailand, two initiatives that will help to remove waste from the oceans. As an example, Ecoalf has recycled more than 70 million plastic bottles and more than 60 tonnes of discarded fishing nets so far.